Some time has passed since my last indie brand review, so today I'm back to introduce you to Babyponytail, a Lolita Fashion brand from the UK.
QUALITY MEETS CUTE
Despite all the expensive but charming brands that you can get imported via shopping service from Japan, more and more local brands and TaoBao resellers have stepped up their game on design and quality to make the fashion more accessible for overseas fans. Especially sweet Lolita seems to be the starting point for many in the community and Babyponytail provides just what any beginner Lolita in the UK can wish for: Reasonable pricing, a wide range of colors and cuts with an addition of most basic headdress types such as rectangle, headbow and ribbon clips.
Design and print quality are excellent and rised above my expectations. Despite the dresses being manufactured in China, their quality is pretty decent! - And before you frown upon factory-made dresses, check the tag on your most recent AP or BTSSB dress.
Just as my outfit for the review, the main focus of the brand lies on a cute image with lots of frills and details, but never the less open for creativity.
With the addition of a bonnet, a long underskirt and a wide-sleeved blouse any of their items can turn into a OTT classic addition, just as well as it can be transformed into a sweet otome kei item, ideal for the next visit at Q Pot Cafe.
Simple and yet charming cute is the impression that stuck with me, ever since I first discovered Babyponytail, and taking a glimpse at their latest print preview, I am sure there is much more to come for UK Lolitas!